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WHY CRAVE Pet Food

All dogs and cats share a connection with their wolf and big cat ancestors. So the best way to care for your pet is to cater to their instinctual needs with the protein-rich diet they are hardwired to eat.

REAL MEAT IS THE #1 INGREDIENT
*Meat is defined as poultry or fish.

Dogs and cats instinctually desire meat-rich diets because that's how their ancestors ate in the wild. Our meat first recipes contain no chicken by-product.

chicken
Grain Free

GRAIN-FREE

Our recipes do not contain corn, wheat or soy.

HIGH PROTEIN

Proteins are essential nutrients to promote muscle development, aid in digestion, provide energy and support a healthy immune system. That's why our recipes contain high levels of protein (CRAVE Cat Dry Food contains 40% protein* and CRAVE Dog Dry Food contains 34% protein*).

*Based on guaranteed analysis.
salmon
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CRAVE™ Dry Dog with Protein from Chicken